Customer Lifetime Value Calculator
What a customer is worth over the whole relationship.
Runs entirely in your browser. Nothing is sent anywhere.
How it works
- 1Enter your values.
- 2See the result update instantly as you type.
- 3Change any value to compare scenarios.
About this tool
Customer Lifetime Value Calculator: What a customer is worth over the whole relationship. Type your numbers and the result is calculated instantly — no button to press, nothing to install. All math runs locally in your browser, so the values you enter are never sent anywhere.
Example
| Input | |
|---|---|
| Average order value | 60 |
| Purchases per year | 4 |
| Gross margin (%) | 40 |
| Retention rate per year (%) | 70 |
| Discount rate (% per year) | 10 |
| Result | |
| Customer lifetime value | 264.00 |
| Margin per customer per year | 96.00 |
| Expected customer lifetime | 3.33 Years |
How do I use the Customer Lifetime Value Calculator?
Enter your values. See the result update instantly as you type. Change any value to compare scenarios.
Is the Customer Lifetime Value Calculator free?
Yes. It is completely free with no sign-up, no usage limits and no watermark.
Is my data sent to a server?
No. Everything is calculated locally in your browser. Nothing you enter is uploaded, logged or stored.
Does it work on my phone?
Yes. It works in any modern browser on Android, iPhone, iPad, Windows, Mac and Linux — no app needed.